Scandinavia is famous for its pared-back, androgynous aesthetic, seen in the spare lines and stark palettes of fashion labels Acne and Filippa K, in the architecture of Snøhetta and furniture designs of the late Hans Wegner. But Copenhagen’s fashion designers are a different breed. Stalwarts like Baum und Pferdgarten, as well as Instagram-savvy newcomers like Ganni and Saks Potts, champion a freer, fun and glamorous aesthetic. Like the Finnish brand Marimekko, they embrace colour and print, approaching fashion with pragmatism and humour. As one fashion publicist explained: “Denmark is like the Italy of Scandinavia.”
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