With party season approaching, budget supermarket Lidl has hinted that its new organic prosecco might bring drinkers a step closer to a night out without the banging headache the morning after.
The media have seized on it, splashing a "hangover-free" claim across their titles.
The reality, though, is a little more nuanced.
Richard Bampfield, master of wine at Lidl, explains that organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers.
"If you don't react well to sulphites, you could be saying good riddance to hangovers with Lidl's organic Prosecco Spumante," he says.
But is it the sulphites or something else that's causing the hangover?
Mark Leyshon, from Alcohol Concern, says there's no such thing as a hangover-free alcoholic drink.
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