In the summer of 2007, Newcastle had much to look forward to. The Toon - Newcastle United - had a new owner, the billionaire retail tycoon Mike Ashley, and much was expected under the management of Sam Allardyce.
The performance of the team's shirt sponsor, Northern Rock, was a source of pride; after decades of hard times following the end of shipbuilding and mining, the North East had a new economic champion, one that was giving the financial services giants of the South a real run for their money.
The former building society had demutualised and scaled the heights of the FTSE 100, the elite club of Britain's biggest quoted companies, and in the process had become the fourth biggest bank in the UK by share of lending.
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