Apple's 10th anniversary iPhone launch is expected to be the biggest single upgrade the handset has seen since its launch.
A revamped design with an edge-to-edge display, facial recognition ID system and advanced augmented reality features is expected.
Several analysts have predicted the asking price for the top-end models will hit new heights too.
In a world in which the smartphone has become ubiquitous, it's easy to forget how much of a surprise Steve Jobs's unveiling of the original was a decade ago, and how divided opinion was about whether it was truly a game-changer.
To mark the occasion, we have picked 10 key moments from its past.
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