"I always think how can I grow the brand, how can I separate myself from the brand and I think its going to be more its own brand," the actress told the 2016 Sage Summit in Chicago earlier this week, reports Vanity Fair. "More and more I would like it to be its own brand - my dream is that one day no-one will remember that I had anything to do with it."
Despite her intention to separate herself from the brand, Paltrow - who announced her split from Coldplay's Chris Martin on the website in 2014, coining the term "conscious uncoupling" - also discussed how much she has enjoyed being at the helm of Goop.
"The challenges I encounter every day running a business and operating a business are incredibly fulfilling, and totally terrifying and really awesome," she said. "It's been an amazing journey."
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