President Donald Trump has become a model for Republicans in the midterm election, as a new "RNC Testing Booklet" urges candidates to copy his positive image, including his frequent use of a thumbs-up.
American Majority, a conservative campaign training organization, issued a list of lessons from a "Test Booklet" of analysis from the Republican National Committee.
They found that positive images and words, along with cool colors, were more popular with donors.
They compared two images of Trump, one of a frowning Trump in black-and-white used in campaign literature before the Republican National Convention, and one of a smirking Trump giving two thumbs-up in full color.
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