FRAGRANCE, footwear, dresses: there is little that
Sarah Jessica Parker hasn’t done. Adding yet another string to her already stylish bow, the
Sex And The City
star has now turned her hand to jewellery design, collaborating with
London-based fine jewellery designer Kat Florence on The Flawless
Diamonds Collection.
“There is so much that goes into jewellery,” said Parker told us of the
design process. “It is so personal. As an actor I have to remove all of
my jewellery in order to take on the characters I play. I get to a
trailer for work every day and I have to take off my jewellery to play a
character, to be someone else. To me, jewellery is a very special
choice.”
Florence and her Mayfair boutique are known for one-of-a-kind pieces. In
Parker she found not only a co-designer and business partner, but a
model too; Parker stars in the collection’s campaign, photographed by
Peter Lindbergh in New York.
"Brand activity has a significant impact on the resale value of its
products," she explained. "The arrival or departure of a creative
director, for example, will have an impact on the interest in a brand
and therefore tends to increase the resale value of current, previous
and upcoming collections. An example of this would be Hedi Slimane's
appointment at Saint Laurent. During his time with the brand we saw a
275 per cent increase in resale of some of the products. Another example
would be Raf Simons and his departure from Dior in October 2015 -
during the three months following his departure we spotted a 25 per cent
increase in the resale value of Dior products in comparison to the
previous three months."
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